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Cristian Urien
LiveFounderProductGrowth

Hockia

Founding, building and growing the field hockey network for clubs and players, end to end.

inhockia.com
inhockia.com landing page: explore players, coaches, clubs and opportunities before you join

The field hockey network for clubs and players, built for real recruitment. Players show match evidence clubs can trust, and clubs find players by position, eligibility and match score.

300+

Real users

Role

Founder

Timeline

2025–Present

Scope

Brand · Product · Build · Growth

Platforms

Web · iOS · Android

Inside the product

What clubs and players actually see.

Recruitment runs on evidence. Every screen is built to answer one question a club or a player is already asking.

Hockia home feed showing a player highlight video, a player photo upload and a club posting a head coach opening

The feed. Highlights, photos and club postings from across the network.

Hockia player preview screen with an evidence checklist covering highlight video, references, current club and career history

The evidence panel. Clubs see what is verified before they reach out.

Hockia opportunities screen listing club openings filtered by country, role, category, position and EU passport

Opportunities, filterable by country, position and EU passport.

Tools

SupabaseGoogle AnalyticsFigmaApp Store & Google Play

Skills demonstrated

  • Product Strategy
  • Brand Strategy
  • Positioning
  • UX
  • Frontend & Backend
  • Product Analytics
  • Retention
  • Community Building
  • Growth Marketing

What I did

Contributions, with the proof.

Hockia admin portal with live product analytics: users, stickiness, retention, growth and acquisition funnel
Designed & built by me, frontend and backend

Product Analytics

Built the admin portal that runs the product: engagement, retention, funnels and live GA4 acquisition.

Google AnalyticsProduct AnalyticsSupabase
inhockia.com landing page: explore players, coaches, clubs and opportunities before you join
Designed & built by me

Full-Stack Build

Built and shipped the product end to end, frontend and backend, to web, iOS and Android.

Frontend & BackendSupabaseApp Store & Google Play
Hockia campaign creative: 'The field hockey network for clubs and players. Built for real recruitment.'

Brand & Positioning

Defined the brand and the one-line promise for the whole network.

Brand StrategyPositioningFigmaDesigned by me
Hockia campaign creative for players: 'Built to get you recruited'

Player Campaigns

Positioned the player side around getting recruited, with match evidence clubs can trust.

Growth MarketingFigmaDesigned by me
Hockia campaign creative for clubs: 'Still looking for players?'

Club Campaigns

Gave clubs their own language: recruit with more context, not just a name and a position.

PositioningFigmaDesigned by me
Hockia feature creative covering eligibility and details: EU passport, nationality, position, match score

Feature Comms

Turned the hardest feature to explain, eligibility and match score, into one clear visual.

UXFigmaDesigned by me
Hockia admin portal showing the player journey funnel from sign-up to applying for a vacancy
Built by me

Activation Funnel

Tracked activation from sign-up to application and iterated on where players dropped.

Google AnalyticsRetention
Hockia admin portal showing countries and nationalities analytics across six continents
Built by me

Global Community

Grew to 300+ users across six continents with no paid media, tracked by country and eligibility.

Community BuildingProduct Analytics

Impact

300+

Real users

100% organic

48.1%

WAU/MAU stickiness

33.3%

Day-7 retention

6

Continents reached

Half of monthly users come back every week. It's becoming a habit, not a download.

What it taught me

Build the analytics before the audience.

Showing the product beat explaining it.

Building what you market changes both.