Skip to content
Cristian Urien

Growth Marketing · Business Development

ProfileLas Palmas · ES
Portrait of Cristian Mariano Urien

Cristian Mariano Urien

Growth Marketing · Business Development

ArgentinianBased in Las Palmas, Spain

I love learning new things, solving complex problems and building products that create real impact. Always curious, always growing. Driven by challenges and the opportunity to make things better.

Let’s connect/cristian-urien

Helping create products people value.

3 campaigns

The work.

01 / 03KYKUYO2022–Present

SolAR

SolAR is a solarpunk geo-RPG built on a digital twin of Singapore, made to turn gameplay into more sustainable real-world behaviour. I lead go-to-market and paid acquisition, help run the community, and read the analytics that shape what gets built next.

My role

Marketing Manager, Growth, Partnerships & Paid Media

Impact

4,419
Players acquired
122
Countries reached
Learn moreVisit siteSolAR live site, opens in a new tabPaid Media
02 / 03Founder2025–Present

Hockia

I founded Hockia and took it from idea to live product on web, iOS and Android, owning brand, product, code and growth. It's the clearest proof of how I work: the person defining the value proposition is the one shipping the features.

My role

Founder, Product, Growth & Business Development

Impact

300+
Real users
48.1%
WAU/MAU stickiness

300+ users across six continents and 48% weekly stickiness, grown entirely without paid media.

Learn moreVisit siteHockia live site, opens in a new tabFounder
03 / 03GreenDay2021–2022

GreenDay

GreenDay positioned itself as the largest e-store for eco-friendly goods in Singapore and Malaysia. I ran its digital marketing and social media across both markets.

My role

Digital Marketing & Social Media Planner

Impact

332 posts of planned content and a full digital mix across two Southeast Asian markets.

Learn moreDigital Marketing
Track record

Where I've worked.

2022–Present

Marketing Manager, Growth, Partnerships & Paid Media

KYKUYO / SolAR · Solarpunk geo-RPG, live in Singapore

  • Helped build the startup's marketing and growth from an early stage: audiences, positioning, creative hooks, and paid plus organic campaigns.
  • Owned user acquisition on Meta Ads and Google Ads: segmentation, A/B testing and ad-metrics optimisation across CPI, CPC, CTR, impressions and average view time. 4,419 players in 122 countries.
  • Built brand and NGO partnerships, and produced Reels and trailers in CapCut.
  • Analysed in-game analytics in Apache Superset, from the onboarding funnel to level progression, identifying where players got stuck and turning those insights into fixes with the game design and development team.

2025–Present

Founder, Product, Growth & Business Development

Hockia · The field hockey network (personal venture) · Web · iOS · Android

  • Started the project from zero and built it end to end: product, app, website, landing pages, positioning, community and launch.
  • Ran user research and pitched clubs and partners, turning feedback into product and go-to-market decisions.
  • Grew to 300+ real users with 48.1% WAU/MAU stickiness, 100% organic, running Instagram, Facebook and LinkedIn.

2021–2022

Digital Marketing & Social Media Planner

GreenDay · Sustainable-products e-commerce (Singapore & Malaysia)

  • Helped build the digital presence from zero across two markets: 330+ posts on Instagram and Facebook, Google Ads, SEO/SEM, email marketing, influencer campaigns and CRM in Zoho.

2015–2017

Demand Planner

Avon · Argentina

  • Managed demand forecasting and stock planning from historical data, pricing and campaign calendars, working closely with sales and marketing teams.
Inventory

Skills & tools.

The full stack of a modern growth marketer: strategy, media, data, and the ability to build.

Business development

  • Partnerships
  • Prospecting & Outreach
  • Pitching
  • Market & User Research
  • CRM (Zoho)
  • Go-to-Market
  • International Markets

Marketing & growth

  • Meta Ads
  • Google Ads
  • Campaign Strategy
  • User Acquisition
  • A/B Testing
  • CPI, CPC & CTR Optimisation
  • SEO/SEM
  • Email Marketing
  • Content & Social Media

Product & creative

  • Product Strategy
  • User Analytics
  • Apache Superset
  • Figma
  • Canva
  • CapCut
  • Shopify

Web & apps (AI-assisted)

  • Cursor
  • Visual Studio Code
  • Claude Code
  • Codex
  • Supabase
  • Cloudflare
  • Resend
  • App Store & Google Play Releases