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Cristian Urien

Digital Marketing · Paid Media · Content & Social

ProfileLas Palmas · ES
Portrait of Cristian Mariano Urien

Cristian Mariano Urien

Digital Marketing · Paid Media · Content & Social

ArgentinianBased in Las Palmas, Spain

I love learning new things, solving complex problems and building products that create real impact. Always curious, always growing. Driven by challenges and the opportunity to make things better.

Let’s connect/cristian-urien

Helping create products people value.

3 campaigns

The work.

01 / 03KYKUYO2022–Present

SolAR

SolAR is a solarpunk geo-RPG built on a digital twin of Singapore, made to turn gameplay into more sustainable real-world behaviour. I lead go-to-market and paid acquisition, help run the community, and read the analytics that shape what gets built next.

My role

Marketing Manager, Product Marketing & Growth

Impact

4,419
Players acquired
122
Countries reached
Learn moreVisit siteSolAR live site, opens in a new tabPaid Media
02 / 03Founder2025–Present

Hockia

I founded Hockia and took it from idea to live product on web, iOS and Android, owning brand, product, code and growth. It's the clearest proof of how I work: the person defining the value proposition is the one shipping the features.

My role

Founder, Product & Growth

Impact

300+
Real users
48.1%
WAU/MAU stickiness

300+ users across six continents and 48% weekly stickiness, grown entirely without paid media.

Learn moreVisit siteHockia live site, opens in a new tabFounder
03 / 03GreenDay2021–2022

GreenDay

GreenDay positioned itself as the largest e-store for eco-friendly goods in Singapore and Malaysia. I ran its digital marketing and social media across both markets.

My role

Digital Marketing & Social Media Planner

Impact

332 posts of planned content and a full digital mix across two Southeast Asian markets.

Learn moreDigital Marketing
Track record

Where I've worked.

2022–Present

Marketing Manager, Product Marketing & Growth

KYKUYO / SolAR · Solarpunk geo-RPG, live in Singapore

  • Defined positioning, value proposition and go-to-market messaging by segment and per campaign objective.
  • Ran user acquisition campaigns on Meta Ads and Google Ads: audience segmentation, creatives, A/B testing and CPI optimisation.
  • Analysed campaign performance (CTR, installs, CPI, conversion) with Meta Ads, Google Ads and Apache Superset, turning data into product and communication insights.
  • Produced marketing assets including the trailer, copy and creatives, and reported results to partners via decks. 4,419 players across 122 countries, 91% of them outside the paid market.

2025–Present

Founder, Product & Growth

Hockia · The field hockey network (personal venture) · Web · iOS · Android

  • Defined positioning, value proposition and brand strategy for players and clubs.
  • Led all product decisions covering roadmap, UX, features, testing and user analytics. 300+ real users.
  • Built and launched the app end to end (frontend and backend, AI-assisted development) and grew the community through community building and organic growth.

2021–2022

Digital Marketing & Social Media Planner

GreenDay · Eco-friendly e-commerce (Singapore & Malaysia)

  • Managed digital marketing and social media for a Shopify e-commerce across two Southeast Asian markets.
  • Executed SEO/SEM, Google Ads, email marketing, influencer campaigns and CRM in Zoho.

2015–2017

Demand Planner

Avon · Argentina

  • Demand forecasting and stock planning from historical data, pricing and campaign calendars, working alongside sales and marketing.
Inventory

Skills & tools.

The full stack of a modern growth marketer: strategy, media, data, and the ability to build.

Digital marketing

  • Digital Marketing
  • Paid Media
  • Performance Marketing
  • Growth Marketing
  • User Acquisition
  • Paid Social
  • Paid Search
  • SEO/SEM
  • Email Marketing
  • CRM
  • A/B Testing
  • Community Building
  • Go-to-Market
  • Positioning
  • Product Marketing
  • User Research

Product & data

  • Product Strategy
  • Roadmap
  • UX
  • User Analytics
  • KPIs (CPI, CTR, conversion, retention)
  • Data-driven Decisions

Tools

  • Meta Ads
  • Google Ads
  • Zoho CRM
  • Apache Superset
  • Figma
  • Canva
  • Adobe
  • Shopify

Build (AI-assisted)

  • End-to-end Websites & Landing Pages
  • Mobile Apps
  • Frontend & Backend
  • Supabase
  • App Store & Google Play Releases
  • Claude Code
  • Codex