SolAR
Go-to-market and paid acquisition for a geo-RPG that turns Singapore into a playable world.
A solarpunk, geolocation mobile RPG built on a digital twin of Singapore, with 7,700+ real places mapped as playable portals. Its mission is to use gaming and technology to encourage more sustainable real-world behaviour, connecting digital gameplay with real-world impact.
4,419
Players acquired
Role
Marketing Manager
Timeline
2022–Present
Scope
GTM · Paid UA · Community · Product Insight
Stack
Meta Ads · Google Ads · Superset
Tools
Skills demonstrated
- Product Marketing
- Go-to-Market Strategy
- Community Management
- Video Editing
- Website Content
- Marketing Analytics
- Performance Reporting
- Creative Asset Production
What I did
Contributions, with the proof.
Video & Content
The official trailer, live on the KYKUYO channel, plus short-form clips and updates for Instagram and YouTube. Edited in CapCut.
Campaign Creative
Thumbnails and vertical creatives for YouTube, Stories and Reels.
Go-to-Market
Positioning and launch messaging for the public site.
Partner Program
Partner-facing go-to-market, connecting real venues with the game world.
Community
Built with the players, not just for them.
I built and ran the SolAR Discord, growing it into an active community of early testers. Contests and user-generated content kept it engaged, and recruiting playtesters for each new feature turned that engagement into a standing feedback loop, one that shaped which features shipped, which usability problems got fixed first, and where the player experience needed work.
- Discord community of early testers
- Contests and user-generated content
- Playtester recruitment and coordination
- Feature validation before release
- Player feedback into product decisions
Impact
4,419
Players acquired
Mar–Jul 2026
122
Countries reached
90.6% organic
2.6×
CTR lift
best creative vs baseline
6.19%
Best creative CTR
vs 2.40%